It is a general industry practice to develop a website for your business. Hence, entrepreneurs and startups think it is the most cost-effective manner to reach out to their target audience. But times have changed, customer preferences have changed, and most of all, lifestyle due to digital platforms and everything accessible right there on our smartphone. Our way of shopping, banking, daily-chores, traveling, interacting, learning, and so much more has changed over a decade now.
Having a website is the bare minimum but not enough anymore in this hyper-competitive market. It is vital to make a genuine and trustworthy connection with your clients to promote brand loyalty. It is the user experience of a mobile app, and how precious it is to buyers, that has married brand loyalty to mobile apps.
Mobile apps today have enormous power to enhance your customer's overall accessibility to your business, solutions, products, and services. It’s an excellent technique to increase customer loyalty and grow your offerings organically. To stay ahead of the competitor and take an aggressive strategic approach to flourish your business, you need to develop a mobile app. Let us make our case by sharing the top 10 reasons why exactly.
Smartphones are the future
5G is already out in several countries, and soon 6G will make its way into our markets. While eCommerce or m-commerce is already a part of our lives, according to e-marketers, the mobile-only audience will grow to 55.7% million by 2022. Every solutions provider and every business is going mobile-friendly, chasing those numbers.
Google has found nearly 50% of B2B queries are made over smartphones. Even the leading names such as Facebook, Airbnb, and Dropbox initially started with the only website. Still, they gradually realized that having their mobile application and following the footsteps of advancement is the only way to keep up with this hypercompetitive market demand. So the mobile app can make your business future-ready.
Reliability for all Screen Sizes
A mobile app can be easily accessible from any smartphone or tablet, whereas a website can be tricky on various screen sizes. From a user experience standpoint, it might be tedious to access a website from a smartphone, but the app can be smarter. Many times complex functions don't operate properly or some features due to compatibility issues.
Indeed, you would have also experienced this while 4 out of 5 websites offer complex features and functionalities. They simplify remarkably after being transformed into an app. That’s because a mobile app does a better job of catering to a user's journey’s little intricate details. It elevates the overall user experience by offering compatibility with several screen displays and a seamless experience.
Did you know the mobile application can act as a brand ambassador for your businesses? You can’t always rely on the internet connection and browser's support. If you are still stuck with the thought of switching from a website to a mobile application, you should redesign for your brand reputation.
A mobile application can give you a platform to give your brand a fresh makeover along with a new perspective. Every few years bringing in freshness to your brand strengthens customer loyalty to enormous levels. The mobile application allows you to customize and personalize as per the customer's needs and demands precisely. It also keeps you in line with the current market trends and ever-evolving and changing user's behavioral preferences.
One more significant reason companies decide to transform their business websites to mobile applications is to offer offline access to customers. No-downtime is a blessing for many businesses such as retail, gaming, finance, entertainment. It allows companies to provide a 24/7/365 version of top-notch customer service and stay ahead of the competition.
When it comes to a few specific industries like healthcare, emergency services, telecommunication, internet connections, hospitals, law enforcement, defense, and more - downtime isn’t an option. They can't afford to have a glitch such as online and offline communication issues. Ideally, offline mobile apps do wonders and genuinely benefit the industry from their sweet fruits of advancements. It helps brands build a strong relationship with their customers and retain their special relationship boosting their customer life-cycle.
With today's technological advancements, customers prefer more personalization in everything from their content preferences to the types of products. Companies can offer more user-centric content with mobile apps. Apps can deliver customized curated content with personalization.
With this approach, the targeted users select and make faster choices to purchases. Personalization also boosts your chances to increase engagement and retention. This is a solid reason to convert your website to an Android or iOS application. Many experts also recommend that startup founders ideate their business model and launch an app before making a website live. It drives more strategic and targeted users to their business.
Ease of Navigation
We all know the vital elements of user experience, and navigation is an important one. The overall user experience has become trickier than ever as our users' attention span has reduced drastically. If you don’t lead your customer to their desired search in 3-4 taps, you will most likely lose them.
Navigation is the key to make the user's journey pleasant and seamless. It isn't enough to just make a mobile app with the mobile-first philosophy anymore. There is a lot of expertise involved in keeping the navigation clean and crisp. This feature gives your business and users just the right UI and UX, expected from a high-end mobile app when done right. Today, with millennial users always on their mobile apps, you can keep up with the mobile app development trends in the market.
Some Interesting Facts and Statistics:
- GSMA's Mobile Economy Report 2018 by 2025, 71% of the world's population will be mobile subscribers; in other words, 2 out of 3 people in the world
- Mobile internet will add 1.75 billion new users by 2025
- According to a 2019 survey by USA Today, 17% of 19% of Android and iPhone users are excited about smartphones with a foldable design.
- According to Statista, approx 3.2 million foldable phones were sold in 2019, and 50 million units are forecasted by 2022.
- 5G is anticipated to deliver a 10x decrease in latency while increasing network efficiency and traffic capacity. Compared to 4G, the spotlight 5G will be 100 times faster and so much better.
Another key reason to develop a mobile application is to extend the app's functionality and features and apply it to the business ecosystem. Some numerous parts and functionalities can be leveraged only through modern mobile apps. Businesses can integrate features like GPS tracking for real-time location, AI/ML to boost performance, and AR/VR to promote better. With notifications and targeted engagement activities, businesses can drastically increase customer loyalty and retention.
For instance, businesses can use the GPS tracking info to send out offers and discount notifications to users whenever they are in proximity of a store. They are more likely to act on the offer when it's easier for them to do it. Similarly, AR can give shoppers an idea of how a product would feel in reality, thus enabling them to make informed decisions. Different out-of-the-box mobile app functionalities can make a significant difference and give budding entrepreneurs possibilities to build a creative business idea.
With the popularity of mobile apps and their ability to keep customers engaged with your business apps, companies have also embraced the benefits of in-app notifications, popularly known as push notifications. These push notifications can drive customer loyalty and retention to substantial numbers. Experts now highly recommend it as a mandatory feature while developing mobile applications. They help you boost your targeted audience with repeated visits bringing along repeated purchases.
Push notifications also increase chances for Startups and SMEs to thrive and build brand awareness. Push notifications address a primary industry concern of getting lost and forgotten in many apps of an individual's smartphone. But with them, businesses can keep customers informed of the latest updates, offers, promotions, and even personalized recommendations.
Increased Customer Engagement
Mobile applications can enhance customer engagement and promote sales in numerous ways. Nowadays, mobile apps extend the overall time that a customer spends with a brand, remarkably increasing the sale's odds. One of the reasons why mobile e-commerce has now spiked to nearly 40% of total digital revenue. Mobile application development enhances companies' ability to embrace this approach. They can then raise customer engagement and foster long-term business growth without adding to that hefty marketing budget.
Mobile applications can truly open many doors for companies across every vertical of any industry. A mobile app can give your company's products and services more accessibility, a competitive edge in the market, offer personalized opportunities, build relationships with customers, and inspire business innovation.
Whether you are a startup, SME, or a large enterprise, most businesses function on websites, software, or applications nowadays. Typically, a supply chain, logistics, accounting, payroll, inventory, security, HR, and many more departments run their day-to-day operations with these tools. A mobile app can boost the overall productivity and centralize its data with a secure access system in place.
Many leading organizations spend a large number of funds on these tools to run their operations. Mobile applications can empower many departments and talented teams to improve their productivity and reclaim their countless hours doing mundane tasks. They also notably increase employee engagement and team spirit by reducing errors, conflict areas, and efficient communication from bottom to top.
The world has gone mobile-first on all fronts, and there is no turning back from here. Regardless of the industry, your business belongs in, mobile applications are beneficial for enticing new customers and retaining current loyal customers. Take the crucial but equally progressive step to convert your website to a mobile app.
Apps can help you achieve business goals such as to improve the customer experience, boost engagement, increase sales, launch a mobile app, and many more. It is essential to leverage a mobile app's benefits and capture the untapped customers you want to acquire. Doing so will enable you to reap the real power that mobile business apps can deliver for your business goals. What next? Unlock the true potential of your business. Where your business website is global, a mobile app can target your local customers.
We understand it can be challenging to take a cynical view of your business website and comprehend how it might convert to a mobile app. Instead, consider it from an organic approach - a mobile app could extend your business to every customer you always wanted to reach. Carefully consider the vital resources for your business projects. Having an internal team to control, develop and monitor your mobile app can require a more considerable investment. Instead, bring on an expert mobile app development in Los Angeles, which is a worthwhile investment.